Channel Strategy
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TikTok
Ideal for creating short, fun, and engaging videos that connect with younger sports fans and marketing enthusiasts. The platform’s viral nature allows me to showcase my personality and share quick tips creatively.
Youtube
Perfect for in-depth content such as marketing strategy breakdowns, tutorials, and storytelling about my journey as a former athlete turned marketer. This longer format builds credibility and positions me as a knowledgeable thought leader.
Linkin
My professional hub where I network with industry professionals, share insightful articles, and highlight my academic and career achievements in sports marketing.
Content Strategy
My content balances professional insights with authentic personal experiences to create value for my audience: -Educational videos explaining sports marketing concepts and industry trends. -Behind-the-scenes glimpses of my athletic background and how it shapes my marketing perspective. -Fun and relatable posts that humanize my brand and build community engagement.
Positioning Strategy
I position myself as a sports marketing specialist with authentic athlete experience, offering unique insights that blend practical sports knowledge with marketing expertise. This dual perspective makes me a valuable asset to teams and brands looking for fresh, relatable marketing approaches that resonate with sports audiences.